Founder Sasha Plavsic started carving a niche for herself in beauty from the very first time she started looking into the ingredients in her products when she was suffering from cystic acne, she told Coco Eco. It’s a philosophy that the leadership team at Dagne Dover, a lifestyle and accessory brand and another Shop TODAY editor-favorite, also puts into practice. We’ll go through my refined brand identity process together to create a beautiful and strategic brand identity that will help your small business speak your message and soar to new heights.
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Our partners cannot pay us to guarantee favorable reviews of their products or services. Email marketing is a valuable tool for reaching and engaging with potential clients. Start by creating compelling email campaigns that offer valuable content, discounts, or other incentives, and use segmentation to target the right audience for your message. Additionally, measure each campaign’s effectiveness to ensure you reach the desired outcome.
You want to make sure that the business doesn’t just have a woman as a figurehead or a marketing device, but that it is owned and operated by women. Marketing has been known to shy away from female topics like periods, aging, menopause, breastfeeding—the list goes on. Take it from Sally Mueller and Michelle Jacobs, the founders of Womaness, a company taking on once secretive and embarrassing topics and focusing on the total wellbeing of women. Unless your brand gets on board, you’ll miss marketing to a new generation of women moving past stigmas. Following this list, we share more than 100 other women-owned businesses that confirmed to us their status aligns with the definition of a women-owned business. GettyWhen you start a business as a female entrepreneur, one of your greatest assets is the fact that you are a woman-owned business. Statistics have shown that nearly a third of the general population prioritizes shopping from women-owned businesses consistently.
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Elbirg.ae sells various sensory products to suit babies, toddlers and children up to 12 years old. They also do sensory play sessions, pop up events and birthday parties. BofA’s data was drawn from a survey of 1,079 small U.S. business owners with two to 99 employees and whose annual revenue ranged from $100,000 to nearly $5 million. Black small business owners are also feeling optimistic, with 86% expecting a revenue increase in 2024 compared with 72% in 2022. The BofA report shows inflation is the top concern (79%) among women small business owners, followed by commodity prices (66%), interest rates (65%), the US political climate (65%) and the possibility of another recession (63%). Marisol Amavizca Evans, who owns SoCal Real Estate and Management Inc. in Diamond Bar, is also expanding, thanks to a $25,000 grant from BofA’s Small Business Down Payment Grant program.
As Melinda Gates once told Forbes, empowered women change societies. And while women are already making a comeback following the she-cession, we’ve still got work to do when it comes to how women are portrayed and targeted in marketing.
Read more about Women-owned business branding here.
Founder Kathryn Tromajan, a trained olive oil taster, has developed a company that puts the nuances of different varietals of California olives on center stage. The brand is committed to producing olive oil with as much care as wine makers make wine, and elevating its place on the American dinner table. Yael Aflalo got her start retailoring vintage finds back in Los Angeles. In 2009, she took her technical skills and her passion for sustainability to the fashion industry with Reformation.